Start by Being Quotable
It's tough to stand out online. With millions of experts and websites on the Internet, what are your chances of getting noticed? Long odds, certainly. But that's not your biggest challenge.
Most fail to grab attention because what they're dishing out is dull - rehashing what's already been said, time and again. Content has been over-sold. It is NOT king if it's mediocre. Ezine editors and webmasters are selective about what they'll share with their readers. They know that too much of what's being submitted to them isn't worth passing along.
First, you must have something worth saying that connects with readers in a fresh, engaging way. People are starved for that - it's why they keep looking. There's less good stuff being written than you'd expect, given the vast sea of Web pages.
Jettison the bland and run of the mill. Spend sufficient time at this step because here's where many writers drop the ball. Write from your unique vision and real-life experiences. Make your words so interesting and relevant that people remember them. That's what gets your articles forwarded along and mentioned in passing (making you widely quoted).
Articles can quickly blanket the Internet with your expertise
Writing and posting articles to many websites or newsletters rapidly spreads your message. Systematic submissions soon brand you as a trustworthy expert.
- Focus your content to satisfy the interests of a definable group or niche
- Develop a list of websites and ezines that reach them, where you can submit your output
To illustrate the speed that Google responds to posted articles, this is article #2 for my new website. It just went up November 1 - http://www.promotewitharticles.com
Two weeks after submitting article #1, I queried Google: "What Posting Articles Online did for my Google Page Rank in 90 Days". Results already showed 673 cites (many were repeats), and that's sure to increase. Remember, it's a brand-new site, so Google only learned it existed from that article.
The fact that you're already reading this one (submitted Day 14) demonstrates article marketing is working.
People go to the Internet to get information needed to make decisions
Reliance on the Internet keeps growing. A Harris Interactive consumer survey (2004) found that 73% of adults are now online - 156 million users. That's up from 69% eight months before.
The Pew Internet and American Life Project found that most Internet users (80%) expect that they'll be able to find reliable detailed information online. They will go online first when they need information. Internet users say it matters to them that businesses have a Web presence, even if they intend to make purchases locally.
Other studies have found the Web is one of the most trusted sources for making major purchases and decisions - second only to spouses for finding referrals. Your well-placed articles bring you to the attention of people looking for what you have to say (wherever they are).
Get your article and message widely distributed and read
- Make it informative and useful
An article is not a sales letter. Resist the temptation to sell. That should be confined to the signature (Sig, resource box) at the end. That's where you provide a link back to your own site from every website posting your article.
- Make it interesting
Net surfers are unforgiving. If you're boring they're gone. Flat articles won't enhance your reputation or credibility. Your title needs to be a zinger that pulls the reader into the topic. Most readers won't read more than that.
- Make it relevant to specific people
Too many articles fail to connect because they're written too generally to hit anyone's "bulls eye." Attempting to speak to "everybody" results in not speaking directly to anybody. There's no substitute for knowing precisely who you're trying to connect with, so you can address their concerns.
- Make it as unique as you are
If you have a distinctive or quotable viewpoint, let it shine. Expose your personality. A little wit or self- revelation is welcomed. And if you can sustain it across repeated articles, readers will search you out.
Better than shouting from the rooftops
Your posted articles provide your soapbox - as broad as the Web. So make the most of that exposure, and get you voice heard. Create a ripple of interest which you can continue to build on about yourself, your website, your book, etc. That's how reputations get made.
Discover everything you need at the Article Marketing Academy, http://www.promotewitharticles.com to find in- depth how-to from the experts. You, too can start finding yourself widely quoted in as little as a week.
© 2004, Lynella Grant
--Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the "body language of printed materials" Author, The Business Card Book and Yellow Page Smarts grant@promotewitharticles.com (719) 395-9450
Contact Us Today For Ad Information... Ebooks, Scripts,
Websites, and more... Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More Your author bio is a vital part of your article... Read More Most all ezine publishers need fresh content. Article writing is... Read More What's the most powerful marketing technique on the Web? Search... Read More What is Anchor Text Optimization?Anchor text optimization consists of the... Read More In order to answer the question I've just asked in... Read More If you write web content, it may be a mystery... Read More As of July 1st, the year was half over! July... Read More Overture reports over 1 million queries for article keyword related... Read More Online readers love information, but be sure your information is... Read More Would it be worth it to master a technique that... Read More This free way to promote or publicize your book or... Read More Writing articles for publication on the Internet is, at the... Read More If you want to really make your article "SELL" then... Read More It has become common knowledge that the smartest and most... Read More I get tons of emails from people who want to... Read More Article writing can be such an intimate act as you're... Read More How would you like to have your name and web... Read More If you are not creating articles for your website and... Read More Abandon your frustrations and get a fresh start by trying... Read More A recent debate started me thinking about how some marketing... Read More Strategically developing online content helps to ensure a small-business owner's... Read More I've been involved in publishing for over a decade now... Read More It doesn't really matter who you are; you definitely know... Read More We all know that article writing is a great way... Read More
Cheap Domain Names
How I Manage My List of Where I Post Articles Online
Crafting Your Optimized Author Bio
Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing
10 Tips For Promoting Through Ezine Articles
Using Anchor Text Optimization In Your Article Viral Marketing Campaign
Do You Have the Characteristics of an Article Writer?
Smart Writing and Layout Styles for the Web
Summer is the Perfect Time to Write
Why You Should Write Articles or At Least Get a Ghostwriter to Write for You
Top Seven Tips for Writing Articles on the Internet
$1036 in 12-hours From Writing A Single Article
Top Ten Tips to Write Articles that Will Get Published
Writing Articles - Two Aspects Of The Surge
Article Marketing 101: The Perfect Author Resource Box
Four Tips For Getting More Mileage From Your Articles
So You Want to Be a Web Copywriter?
Article Writing - Positive Author Questions To Ask Yourself
Article Writing For Fame And Fortune
Promoting Your Affiliate Programs with Articles
Stimulate Your Writing With Some Creative Exercises
Guest Articles: Good for Some, Bad for Others
Article Marketing Benefits Online Retailers
From Idea To Published Book ... How To Self-publish The Easy Way!
An Affable Article
Direct Sales Reps CAN Write Articles - Heres How!
Contact Us Today For Ad Information... 1. Write to one person.When you're writing your article picture... Read More Many online marketers have crowed about the value of writing... Read More If you have an entertainment website then you're always looking... Read More As of July 1st, the year was half over! July... Read More Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More You have probably heard that writing articles is one of... Read More One question I get asked all the time is how... Read More If you haven't considered the power of articles as part... Read More Back when I was in college, I belonged to one... Read More Is Putting your Articles in the Public Domain really a... Read More Increase your ezine subscribers by submitting articles once or twice... Read More Looking for another no cost promotional tool? Your fee will... Read More Every day thousands of people join affiliate programs and yet... Read More There are times when I want to write an article... Read More Don't let overwhelm hold you back- follow this expert advice... Read More Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More So you've decided to market your home-based copywriting business through... Read More To be successful at any affiliate marketing program, you not... Read More In this article I will show you how to use... Read More The biggest challenge facing any online business today is how... Read More Writing an article is not an easy task. You have... Read More If you've spent any time online trying to promote your... Read More Most all ezine publishers need fresh content. Article writing is... Read More Ready to jump on the keyword article bandwagon? Billions of... Read More You, too, can become a recognized expert in your specialized... Read More
Affordable and Reliable Web
Hosting Starting
10 Profitable Tips For Article Writers
Build Links and Your Brand: Article Marketing Delivers
How to Write Great Movie Reviews for Your Entertainment Website
Summer is the Perfect Time to Write
Using Anecdotes - Remember, People Like to Read About People
How To Start Writing Articles Successfully
Writers Block - Find an Article Topic in Minutes Anytime Anywhere with These 7 Tips Guaranteed!
Niche Marketing: The Power Of Articles
Writers Block Begone
The 2 Headed Dragon: Let Others Publish Your Material and Keep Your Site Unique
How To Edit Your Articles As You Write
Five Tips to Write Winning Web Articles
Effective Affiliate Marketing Using Articles
Where to Get Great Ideas For Your Next Article
Stop Struggling and Write Your Article
How I Manage My List of Where I Post Articles Online
Copywriters and Article Marketing: What Should You Write?
Why Internet Marketing Free Articles Traffic Can Earn You More Sales Than Pay-Per-Click Leads
How to Use Free Articles to Explode Your Internet Business!
How Your Online Business Can Generate Loads Of Free Traffic From Articles
Boost Your Expert Status, Write Articles
The Best Place To Submit Your Articles
Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing
Keyword Article Writing: the Key to Your Success!
Article Writing: How to Sound Like the Expert You Are
Article Writing |