Creating Your Perfect Article Summary ? 7 Tips

What should be in your article summary?

It's otherwise known as an abstract or article teaser. The purpose of your article summary is to entice a potential reader to read the rest of your article. It's a sales pitch for the benefits your article delivers and in many cases, it makes the difference as to whether your article gets read or bypassed.

Remove your "author/writer" hat and put on your "copywriter" thinking cap:

Here's what should be in your article summary:

  • Should be 2-7 sentences in length

  • Emotional benefits listed that speak directly to your target reader's interests.

  • Reasons why your target ideal reader should continue reading your article.

  • Mentions of at least 4-7 keywords relating to your article topic using keyword research tools.

Here's what should not be in your article summary:

  • Do not repeat the title of your article or your author name in your summary. This is redundant.

  • Leave out the sales pitch for yourself or your business.

  • Leave out your URL and email address.

  • Leave out any blatant self-promotion. You're here to do blatant article-promotion, not self- promotion.

  • Never more than 2 paragraphs or 14 sentences.

7 Quick Tips To Help You Write Your Perfect Article Summary:

Tip #1) Don't start it with words like "This article contains this or that." Get right to the point and playfully tease your audience with the benefits that they will get if they take the next step to read the rest of your article.

Tip #2) If you don't know what to put in your summary -- use the first paragraph of your article. If you're a good writer, you already have your first paragraph loaded with hooks to grab the reader's interests to pull them into the rest of the article.

Tip #3) Your article conclusion paragraph can help provide clues for what should be in your article summary. Just don't give away the farm in the summary.

Tip #4) Your article summary is about the WHY, not the HOW. Sell them on why what you're presenting in the article is important to them and that they will learn the "how" if they continue reading.

Tip #5) Keep tips and strategies OUT of your article summary. Why buy the cow when you can get the milk for free. You're in sales mode, not teach mode.

Tip #6) Use smart keyword density research to ensure your article summary hits the key terms and keywords relating to your article. The worst thing you could do is include an article summary that uses 1-3 syllable words that barely mention your topic category. Be lavish with the rich use of buzz words and keywords that are related to your primary article topic. One word of caution: Write for the reader and not for the search engines. When you cross that line, you reduce your effectiveness over the long-term.

Tip #7) Originality matters. Your article summary should come from your brain. Never copy someone else's article summary or style if it's unique to them.

Creating Your Perfect Article Summary Conclusion:

Be brief and bold in your summary ? promising the benefits your reader will get if they read on. This is your chance to pitch why your target reader will benefit personally if they continue reading your article. Unlike your resource box where you pitch yourself and your business or website address, the article summary is your article's only sales pitch. Leverage it well and don't waste the opportunity by overlooking this important article writing & marketing strategy.

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

In The News:
Powered by Feedzilla



Contact Us Today For Ad Information...

Ebooks, Scripts, Websites, and more...

Cheap Domain Names

Use Your Expertise to Write That Article!

Have you ever seen articles that are not only related... Read More

Article Writing: How to Sound Like the Expert You Are

You, too, can become a recognized expert in your specialized... Read More

10 Steps to a Magazine Query

IntroductionThere are two ways to submit to magazine editors.One is... Read More

Broaden Your Customer Base: Submit Articles!

If you are going to be writing articles to promote... Read More

A Writers Glossary (Part Three)

Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More

So You Want to Be a Web Copywriter?

I get tons of emails from people who want to... Read More

Writing For Dollars -- A Freelancers Guide

If you have writing skills and want to use your... Read More

7 Invaluable Tips: Getting Your Articles Published Online

When you have to share what you've created, where do... Read More

So You Want to Be an Author - These Are the Easiest Types of Articles in the World to Write

Being an Internet Article Author is far and away the... Read More

Article Syndication for Better Search Engine Position

If you're sick of being #987 for your best Google... Read More

Incredibly Bad Articles Will Kill Your Credibility

I've noticed a disturbing trend recently of articles suggesting that... Read More

One Well-Placed Article Nets 616 Mentions in Google

Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More

Writing Articles to Improve Link Popularity

There are many different ways to improve link popularity for... Read More

How To Write A Profit Pulling Article

Having an article published is one of the fastest and... Read More

Promote Your Home Business with Keyword Rich Articles

Do you wonder what easy, cheap, and fast way you... Read More

Understanding That Online Writing is Business Writing Will Make You a Fortune

Never before in the history of the business of writing... Read More

Writing Articles for Ranking

I have seen the question asked so many times. How... Read More

Writing Articles Can Improve Your Online Marketing and Sales

Many people which in online business world find difficulties in... Read More

One Space or Two?

One of my subscribers writes 'I can't hold my tongue... Read More

Stick to the Subject and Your Readers Will Stay

Publishing content on the internet is not a hard task.... Read More

Free Reprint Articles That Will Interest Publishers - 4 Tips

Have you been writing and submitting your free reprint articles... Read More

Think Bigger When Doing Article Marketing

You've already agreed that putting some of your best articles... Read More

Do I Really Need To Write Articles For E-zines?

When I was first advised to start writing articles, this... Read More

How to Use Articles to Generate Free Traffic to Your Website

Writing articles that are available for reprint is an excellent... Read More

How to Get Ideas for an Article?

Are you short of ideas? There are times when we... Read More