Youve Got Personality, Use It!

For the self employed professional, nothing is more important than the image you project to your clients and potential clients. Napoleon Hill put it best when he said, "People buy your personality and ideas long before they buy your products and services."

Your image may be projected by the clothes you wear, the car you drive, and your posture. But, your image is also projected by the marketing contact points you make. What does your website say about you? What do your brochures or office sign say about you? Are you communicating the image you want to communicate?

I worked with one self employed professional whose target market was other small business owners. Yet his website had a very corporate feel about it. It wasn't designed to attract the kinds of customers he was interested in attracting. The language he used on the website was formal and stripped of all "person-ality". But in talking to him, I really "got" how much he loved working with small business owners and helping them become more successful.

Statistics overwhelmingly support that when people are shopping for a professional they buy the person first, the company second, the product or service third, and the price last. Your personality is a major competitive advantage. It's what sets you apart from all the other people who do the same work you do.

Think about you favorite professionals. Why do you like working with them? My dentist is always jovial, laughing and telling stories during my visits. His personality carries throughout his practice and makes going to the dentist actually enjoyable. If he stripped away the personality, he would be just another dentist.

Let's say you're a real estate agent who loves golf and you communicate that to potential customers. You'll find that you attract customers who also enjoy golf. It establishes a point of connection between the two of you. Your potential client starts out feeling like they know something about you. You're not a stranger. You're a fellow golfer. That builds rapport and trust.

Don't be shy about letting people know who you are and what you stand for. If you're an eye doctor who travels to Guatemala once a year to provide eye care for children, post a picture on your website or in your office. Send a press release to the local paper about your trip. Not only does it encourage others to support worthy causes, it establishes you as a caring person and a dedicated professional.

Give clients and potential clients multiple opportunities to get to know you by carrying your image and personality throughout your business.

Caroline Jordan, MBA helps self employed professionals who struggle to build their businesses, attract clients they enjoy, improve cash flow, and find additional revenue streams. For more success tips and strategies visit http://www.TheJordanResult.com

---

Powered by Feedzilla

Contact Us Today For Ad Information...

Ebooks, Scripts, Websites, and more...

Cheap Domain Names

8 Ways To Develop Confidence In New Situations

Do you enjoy one-on-one networking, however, the thought of walking... Read More

Value-Added Network

A value-added network can be achieved through explicit actions to... Read More

Successfully Meeting And Greeting - Ten Strategies For Getting Off To A Good Start

A day in the life of every businessperson is made... Read More

The Answer to Your Worst Networking Nightmare

Imagine you just met your ideal client at a networking... Read More

It Pays to be Friendly

Most small business people do not take advantage of human... Read More

Effective Networking

The process of finding out about a job, getting interviewed,... Read More

Sell For Yourself Or Sell For Your Boss?

First of all I would like to start this article... Read More

Why Arent You Talking to Me?

Your nonverbal communication talks before you do. Only seven percent... Read More

Lesson 61 - When Does Aggressiveness Turn Into Annoyance?

The StoryWhen attending conferences, conventions, or private events, it's guaranteed... Read More

Networking to a New Life

Research shows that talking to strangers -- not people in... Read More

Joining Industry Specific Organizations Has Many Benefits

Recently, while providing an up-and-coming Virtual Assistant (VA) and small... Read More

People Know People

I recently entered the keyword "networking" into Google. In 0.13... Read More

62 Ways to MAXIMIZE Your Approachability

If you walk into your local bookstore and pick up... Read More

Networking

Networking: Is it who you know or what you know... Read More

Online Business Networking: How Personal is Too Personal?

Online networking has opened up some fantastic business opportunities for... Read More

Franchisees Should Learn From Each Other

If you own a franchise you should be in contact... Read More

Business Networking - Common Myths and Realities

Can we agree about the meaning of networking? I don't... Read More

Sticky Situations: Nametag Best Practices

Because a person's name is the single context of human... Read More

Lesson 69 - When Networking Events Fail

The StoryIn a quest to create strategic alliances, coalitions, and... Read More

Networking: Strangers, Friendship, and Business Growth

You already know that uncomfortable feeling, that knot in your... Read More

How to Gain Maximum Value from Your Networking Time

One of the best ways to get business is through... Read More

Client Attraction Technique #2: Networking

One of the most cost effective ways of generating leads... Read More

Are You in the Relationship Business?

Are you in the relationship business? Of course you are.... Read More

You Can?t Spell Networking Without Serendipity

"Fear not to entertain strangers for by so doing some... Read More

Write It Down!

Why would you want to write information on paper when... Read More