11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
Four Things Every Web Site Headline Must Do
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Websites, and more... From the early days of search engine optimization, keywords and... Read More When I show some people my advertisements, I sometimes get... Read More When you are going to write a press release probably... Read More As the famous cowboy Will Rogers once said, "Even if... Read More New to tech-writing, or thinking about starting? The key to... Read More Anyone who's ever tried marketing IT products or... Read More In a crowded market, clients will be seeking personality as... Read More Your prospect has emotions? and you MUST touch these emotions... Read More Advertising is key! Unfortunately most people waste their money on... Read More My name is Ann and I'm a grammar geek. There,... Read More You've identified the benefits you offer your customers, but how... Read More So You Want To be A Copywriter?Wannabe copywriters often check... Read More Writing for the search engines is much different than writing... Read More Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More If you're hunting for a good freelance copywriter and have... Read More As a professional contractor who wears many hats, you owe... Read More If you write for a living, you deal with deadlines.... Read More Want to get the most media attention and spotlight for... Read More Think you can take the Copywriting Challenge on your own?... Read More It was going so well, so what happened? Many copywriters... Read More Get a Good Start for Sales SuccessThe headline to a... Read More When it comes to search engine optimization, copywriting plays a... Read More Have you heard of Brian Keith Voiles? Probably not, but... Read More If you've been writing web articles to help promote your... Read More Site visitors generally stay with you for as long as... Read More
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Copywriting 101: Exclamation Point, Friend or Foe?
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Making a Living as a Copywriter; Freelancing Versus Agency
Writing for People and Search Engines
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Revealed: The $12,500 Copywriting Formula
Getting Paid for Your Articles
Fill Your Readers with Confidence
Contact Us Today For Ad Information... Doing the copywriting for your own website without the proper... Read More Get a Good Start for Sales SuccessThe headline to a... Read More You know what it's like, you're reading the sales material... Read More Most people with an online presence will have to regularly... Read More Even for those with the skills needed, finding copy editing... Read More As you know, I'm constantly making the point that the... Read More When making a purchasing decision, people have their "rip off... Read More Think for a moment some day and consider the kind... Read More Last quarter I talked about interviewing / gathering data. So... Read More Question: If you were starting out and had no references... Read More As with any of the performing arts, an effective voiceover... Read More When it comes to search engine optimization, copywriting plays a... Read More Yes indeed, that's all you've got, 30 seconds to make... Read More l. Introduce yourself to the editor of your local newspaper.... Read More Do you ever have brilliant ideas for articles, books or... Read More An interesting debate is currently raging among copywriters, web designers... Read More Your definition may differ, but I define a lapsed donor... Read More Copywriting And Content CreationOne of the most important, but often... Read More If you're considering hiring copywriting help for your next brochure,... Read More The difference between good copy and great copy is the... Read More I imagine you are the type of person who really... Read More Professional copywriters are well-familiar with what's commonly referred to as... Read More Have you heard the good things about the field of... Read More One of my most powerful marketing weapons costs me less... Read More It's a common approach to writing copy. You begin by... Read More
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Hosting Starting
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Four Things Every Web Site Headline Must Do
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
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Dont Forget The Copywriting
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Sell Anything To Anyone On The Internet With Hypnotic Writing
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Give Me $1 And Ill Have A Powerful Marketing Weapon
Are You Asking the Right Questions in Your Copy?
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