Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnšt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Websites, and more... Acquiring another corporation usually means that the acquiring company's name... Read More Where is your brand positioned in the marketplace? How is... Read More Successful Realtors know the importance of branding their identities into... Read More Q: How important is the name of a business? Should... Read More We should all recognize the marketing efforts of John Deere... Read More Develop an effective benefit message and you're well on your... Read More New designer uniforms could be the gold charm McDonald's needs... Read More The elements and functionality of the basic stationery system is... Read More Your Value Proposition, or as I usually call it, your... Read More As consumers, we don't really think about the importance of... Read More After more than a decade since the last attempt to... Read More Marketing potential of any product is based on recognition and... Read More Sometimes, new entrepreneurs are in such a rush to get... Read More People often come to me to assist them with developing... Read More That cross-trainer you're wearing -- one look at the distinctive... Read More Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More As a graphic designer, I can tell you something right... Read More The one thing that everyone has in common is that... Read More This is not a how-to design a logo. This is... Read More There's been a lot of buzz lately about branding. But... Read More When building a business as a brand it's important to... Read More Many businesses of today are often driven to compete striclty... Read More I've been reminded recently, rather forcefully, that not all reality... Read More Hiring a brand identity company is very important. In every... Read More Every Christmas Eve, a burglar named Santa busts into homes... Read More
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Branding Yourself To Increased Profitability
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John Deere and NASCAR; Excellent Use of Brand
Does Your Message Pass the Test?
New Uniforms Could be the Gold Charm for the Golden Arches
Not So Stationary Stationery
Value Proposition Writing - Brand Identity Guru
The Importance of Branding - Can It Really Make a Difference?
FTC Reviews The Franchise Rule
Jan Verhoeff: Brand Your Market
Choosing The Right Business Name
The Big Uneasy: Clearing the Clouds of Guess
Brand Positioning - Brand Image
The Keys to a Great Logo
How to Work with Your Graphic Designer
Creative Branding Increases Sales Through Company Recognition
I Hate My Logo! What You Should Get For Your Money and Why
What the Heck is Branding and Why Should I Care?
Eye On The Pie: Branding From an Investors P.O.V.
The Top 10 Strategies for the Positioning of Success
Intelligent Design comes from Brand & Account Planners
Brand Identity Company ? Brand Identity Guru
Santa - The Brand
Contact Us Today For Ad Information... A great logo can help a business project a positive... Read More Building your brand into a brand leader isn't easy. There... Read More Ever had one of those conversations where you wondered what... Read More Most people who own a small business have a huge... Read More Your logo is the most important graphic element in which... Read More I heard an advertisement on the radio the other day... Read More This is not a how-to design a logo. This is... Read More While we recommend that you contract with the same designer... Read More In this article i will explain how you can make... Read More When people mention the word "brand" they usually mean a... Read More The quality of your logo can mean the difference between... Read More There are a lot of things that contribute towards the... Read More What does it mean to be remarkable?Brian Scudamore, CEO and... Read More Branding is an application of appropriate marketing techniques in the... Read More Do you want to attract new customers while building greater... Read More Move over pop star "Posh Spice" Adams and English soccer... Read More "Can you hear me now?"You'd be hard pressed to find... Read More After more than a decade since the last attempt to... Read More Love him or hate him, one thing is certain: Donald... Read More It's the question that is on the minds of all... Read More The Sears-Kmart merger hopes to fabricate some sort of silver... Read More June 13, 2005 -- Jane Chen (Producer) of the Red... Read More Every Christmas Eve, a burglar named Santa busts into homes... Read More There's been a lot of buzz lately about branding. But... Read More Why pay a high priced PR agent when you can... Read More
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I Hate My Logo! What You Should Get For Your Money and Why
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
All About Branding
Your Brand is Your Promise! (So What Are You Promising?)
Is Your Logo Helping or Hurting Your Business?
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Branding Junk Removal - He Did It, Can You?
Brand to Sell Well
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Do What Works
FTC Reviews The Franchise Rule
Donald Trump On Branding - Brand Identity Guru
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