Whats On Your Business Card?

A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.

Here's how to use the necessary ingredients to create a great business card

Your name should be the biggest part of the card. Right there where the eye can pick it out without searching.

Avoid the old trap of name and phone number in 6 point type in the lower right corner.

Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card.

The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your company logo, albeit small, in the corner of your card.

Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks.

Next, you need a one sentence version of your elevator speech. Condense your elevator speech to one sentence that will fit on your business card, under your name and contact info. Across the bottom is a good spot.

An elevator speech is what you say to someone who asks "What do you do?" in an elevator going down from the 25th floor.

For some tips about crafting an elevator speech, send a blank eMail to elevator@BIGIdeasGroup.com.

Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for them. "Joe Jones, I show up on time, smell good and fix your leak, guaranteed", says a whole lot more. Now your business card is selling YOU.

For more about business cards, get my article "What Does Your Business Card Say?" BizCardSay@BigIdeasGroup.com

©2005 BIG Mike McDaniel, Professional Speaker and Former Major Market TV News Anchor. The BIG Ideas Group helps small business grow with mastermind groups, seminars and sales training. MailTo:Mike@BIGIdeasGroup.com

http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net

---

Powered by Feedzilla

Contact Us Today For Ad Information...

Ebooks, Scripts, Websites, and more...

Cheap Domain Names

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising?Give, so you... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More