Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known
company name or brand name. But small companies have to
create their own credibility. One of most powerful tools you
can use for this is customer testimonials.
Here are 5 tips to help you get persuasive testimonials
...and use them to convert prospects into buyers.
1. Continuously Collect Testimonials
Start by setting up a file to store the positive comments
you get from customers. Many good testimonials are hidden in
the casual comments customers make during normal
communications.
Don't overlook the positive comments you get by phone or in
person. Write them down and add them to your file.
Next, look for some ways you can stimulate customers to give
you testimonials. For example, send a postcard or email
message to recent customers asking what they liked best
about your product or service. You'll be surprised at some
of the glowing comments you get.
You don't need a lot of testimonials before you can start
using them. Three is normally enough unless your sales
message is unusually long.
2. Try to Get Varied Testimonials
All of your prospects and customers are not exactly the
same. Different aspects of your products and services are
likely to appeal to different prospects.
Try to get testimonials that mention a variety of results
achieved by your customers. The more benefits you can reveal
with customer testimonials, the more business they will
generate for you.
3. Some Testimonials Are Better Than Others
Avoid using testimonials that are not specific. For example,
"I really liked your service a lot", is nice for you to
know. But it won't stimulate many prospects to buy.
Instead, look for testimonials that describe specific
results. For example, "In just 2 weeks I lost 9 pounds, feel
years younger and still continue to enjoy my favorite
foods." That testimonial will motivate anybody who wants to
lose weight to get your program fast.
4. Get Permission to Use Testimonials
Always get your customer's permission before using their
testimonial. And tell them how they will be identified with
the testimonial. For example, I usually include at least my
customer's name, city and state (or country).
If you sell to businesses instead of to individuals you may
want to include some other things about each customer with
their testimonial. For example, your customer's title, the
company name, the type of industry or anything else that
would appeal to other customers like them.
5. Highlight Testimonials When You Use Them
You can group all testimonials together in your sales letter
or web page ...especially if the message is short. Or you
can scatter them strategically throughout your message
...especially if the message is long. But always highlight
testimonials so they stand out from the rest of your
message.
For example, display them in italic letters enclosed in
quote marks. On web pages you can further highlight them in
yellow or some other color that contrasts with the
background color of the page.
The 5 tips in this article revealed how you can get
persuasive testimonials - and use them with maximum impact.
Start applying these tips now in your business and you will
quickly start converting more prospects into buyers.
(c) 2004 Bob Leduc http://BobLeduc.com
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Powered by Feedzilla
Contact Us Today For Ad Information... Ebooks, Scripts,
Websites, and more... Since most of us are always online and our business... Read More Ezine Articles - they're everywhere!And little wonder. They're one of... Read More It is getting harder daily to generate traffic.And when you... Read More New Age Media Concepts issues its first article... Read More It is difficult to miss a Hummer, but how many... Read More CPR CPA CTR... what does it all mean? What it... Read More Rule One :- The HeadlineThe headline should summarize the whole... Read More Q: I've never really done much advertising for my business;... Read More Choosing a Classified Website and creating your advertisements.The internet has... Read More Using flyers is one commonly overlooked method of advertising offline.... Read More Mail order is a very complicated business. Every phase must... Read More I'm sure while you have seen many tips on advertising,... Read More The most common way to drive people to your business... Read More Doesn't that just grab you by the eyeballs and make... Read More The single easiest way to increase sales is to look... Read More The most profitable mail order products are simple... Read More If your ads aren't paying off then you need this... Read More If you're a retailer and the only kind of advertising... Read More Typical methods of advertising-newspapers, radio and television are effective if... Read More If you are creating a brochure, make sure you follow... Read More Advertising is a powerful and somewhat frustrating marketing tool. It... Read More Buyers Don't Rely on the Yellow Pages Like They Used... Read More The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More You offer a reliable, quality service. You know that if... Read More Advertising in the paper works for many people in business.... Read More
Cheap Domain Names
Offline Advertising Tips
How To Make Your Resource Box Sell
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
Advertising For The Long Haul and Not the Short Term Gains
Promotional Vehicles
The Shrinking Ad Dollar
How to Get People to Read Your Ads Like CRAZY!
How Much Money Do I Need to Spend on Advertising?
Online Classifieds
Using Flyers to Advertise Your Online Business
Why People Fail in Mail Order
The Forgotten Advertising Tip
Advertise Where Its Forbidden To
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Small Business Image
Secrets to Profitable Mail Order Products
How to Write Ads that Pull Orders
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
Marketing Tips - Advertising
Create A Killer Brochure: 9 Steps to the Perfect Piece
Make the Right Advertising Decisions
If You Lost 70% of Your New Customers, Would You Notice?
The Benefits of Specific Advertising
Advertising - Should You Be Advertising Your Services?
13 Facts About Newspaper Advertising
Contact Us Today For Ad Information... Over the 32 years I've been involved in sales, marketing... Read More Most small businesses don't have a high powered advertising agency... Read More The internet offers you the opportunity to seek out jingle... Read More At some point many small business owners are left with... Read More Scrolling LED signs is type of LED signs that displays... Read More Making money using direct mail isn't easy. And anyone who... Read More You've decided to launch your advertising campaign but you have... Read More Here's a neat trick to get lots of radio advertisement... Read More Q: I've never really done much advertising for my business;... Read More What's the cheapest, most under-used marketing tool you have?The answer's... Read More Your print ads should do more than just get noticed.... Read More What are you trying to say with you business card?We... Read More This is the second article of a three-part series. I'm... Read More 1. Give Testimonials When you purchase a product or service... Read More In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More A professional business card says more about you and your... Read More This is the second part of creating your own business... Read More Are you confused by all the information you receive from... Read More Sometimes, it is not an obvious business idea that will... Read More Do you often see print advertisements outdoors, as much as... Read More Back in the 1760s, the great Dr Samuel Johnson delivered... Read More One of the keys to strong positive mental attitude is... Read More Advertising has truly become a part of all of our... Read More If you are an ardent web surfer and MLMer like... Read More 2005 puts us at the mid-point of the first decade... Read More
Affordable and Reliable Web
Hosting Starting
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Do Your Radio Ads Work?
Top Jingle Companies: What to Look For, What to Expect
10 Ways to Advertise Your Business For Free!
Scrolling LED signs
3 Inside Secrets To Making You Richer Using Direct Mail!
The Seven Second Race: How to Draw Attention Your Ad
Get Free Radio Advertisement
How Much Money Do I Need to Spend on Advertising?
Make Your Business Cards Work
How To Write Ads That Get Response
The Importance of Your Business Card
Advertising on a Budget -- Part 2: Thinking Small
7 Unique Ways To Get FREE Advertising
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
Whats On Your Business Card?
Create Your Own Business Cards, Part 2
How Can All the Radio Stations Be #1?
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Successful Print Advertising Designs
A Lesson In Advertising From The Eighteenth Century
How You Measure Yourself Is How You Motivate Yourself
Advertising 101
Juice - Scam of the Decade or Opportunity of the Century
Predictions for 2010
Advertising |