Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out.
Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you'll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars.
Many areas have public auctions on local stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate.
Remember also to send press releases to your local television and radio stations. Many times they will come out and do a story on you, if it is of interest to the public.
We volunteered to do resumes for people out of work and sent releases to all the radio and television stations. One of the three major networks in our area, sent someone out to interview us, and we were on the 6 and 11 o'clock news.
As for radio advertising, check your local stations for rates. You'll be surprised at how low some of them are. Again, if you send press releases to the stations, sometimes they will call you as an expert in your area, or for an interview. We sent releases to all the stations in our area when we started our support group, and this generated three times the number of people we expected for our first meeting.
Since most major newspapers are expensive to advertise in, check with the smaller local papers. You can advertise in many of these for as little as $25 a month. You could also offer to write a column for these publications, as an expert in the area, if appropriate.
We all need to advertise in one way or another. Which medium you choose will depend on your particular business.
Copyright DeFiore Enterprises 2000
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com A>
Contact Us Today For Ad Information... Ebooks, Scripts,
Websites, and more... Well, Super Bowl XXXIX is history. Too bad for the... Read More As I was searching through a kitchen drawer the other... Read More Each year there is a Yellow Pages arms race where... Read More Tired of pouring endless money into advertising? Do you wonder... Read More Larger companies have learned that collecting art adds something special... Read More Do you know about the distinction - and it's a... Read More The opportunities for getting free advertising for yourproduct or services... Read More If you are reading this article, chances are you could... Read More Wide range of electronic Key venues around the globe has... Read More It is difficult to miss a Hummer, but how many... Read More Yellow Pages advertising is one of the most popular forms... Read More Push vs. Pull Advertising - Understand the Consequences for your... Read More We already know this from our history books. If you... Read More In the world of advertising there are many forms of... Read More My father called me to complain, again. He's 82 and... Read More Over the 32 years I've been involved in sales, marketing... Read More This is the second part of creating your own business... Read More Several years back the billboard people put a big picture... Read More Banner advertising is an effective way of getting your advertising... Read More Without a powerful headline, your message stands little chance of... Read More This information is based on the principles of Laws of... Read More Moving Message Signs are a unique, attention-grabbing way to communicate... Read More How many times has this happened to you?A friend recommends... Read More If you own a mobile detailing business or mobile car... Read More Stand Out in Ways that Matter to Directory Users A... Read More
Cheap Domain Names
2005 Super Bowl Ads... Winners and Losers
Not Another Calendar! - Choose Advertising Specialties That Sell
Seven Ways to Waste Your Money on Yellow Pages Advertising
How To Track Your Advertising Like A Hawk
Adding Art to Business Spaces
Change, or Reinforce?
Ten Secrets for Getting FREE Advertising
Media, the Internet, Yellow Pages, and Your Business
Electronic Score Boards
Promotional Vehicles
5 Tips for Hot Yellow Pages Ads
Push vs Pull Advertising
Wheres Me Pot of Gold and Lucky Charms?
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
Crazy Ads? Maybe Youre Just Out of The Demo!
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Create Your Own Business Cards, Part 2
The Skinny on Billboards
Understanding Internet Banner Advertising
5 Reasons Why Headlines Are Crucial To Your Website?s Success
What Colors Make Your Services Most Attractive?
Moving message Sign
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
Cable TV Advertising; Mobile Detailing Customers
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Contact Us Today For Ad Information... When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More The ability to lead, persuade and influence are integral skills... Read More It is getting harder daily to generate traffic.And when you... Read More "Culture is a like dropping an Alka-seltzer into a glass... Read More Electronic display signs are used nowadays in great extent to... Read More Question: What do you think the most important part of... Read More As a business owner, you have the option of taking... Read More This tactic of the game was hard for me to... Read More You certainly must know that Many Big Marketers consider COPYWRITING... Read More Your website is done, your business cards have been delivered,... Read More Electronic display boards signify high priority messaging, allowing you to... Read More Probably the most interesting thing about brochures and leaflets is... Read More Sometimes, it is not an obvious business idea that will... Read More Let's face it - most brochures go straight into the... Read More Custom LED Display, as the name specifies, facilitate control anything... Read More Digital printing has revolutionized the sign industry. Current printers can... Read More You may be aware that in a basketball game the... Read More Your marketing and advertising won't be effective if your potential... Read More Are you confused by all the information you receive from... Read More Bob is excited about his new business. He secured funding.... Read More When you spend money on an advertisement you want to... Read More Scrolling LED signs is type of LED signs that displays... Read More Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More In this lesson, we will create a business card, using... Read More Advertising and promoting your business is expensive, so it's important... Read More
Affordable and Reliable Web
Hosting Starting
How to Make Your Claims Believable
Media Savvy - How To Lead, Persuade And Influence
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
Cross Cultural Advertising
Electronic Display Signs
Why Most Advertisements Stink!
Why Hire an Advertising/Marketing Consultant?
Dont Be a Secret Agent
The Power of...
Your Eye Catching Publicity Flyer
Electronic Display Boards
How To Write More Powerful Brochures, Leaflets, And Catalogues
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Double the Effectiveness of Your Company Brochure
Custom LED Display
The Graphic Problem
What?s the Score?
Prove It! - Give Your Marketing and Advertising More Credibility
How Can All the Radio Stations Be #1?
Forgot The Ad Budget? Dont Panic!
Get Better Results from Your Advertising with a Disruptor
Scrolling LED signs
Graphical LED Display
Create Your Own Business Cards, Part 1
Using Ad Agencies and Designers
Advertising |