Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.
"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons.
Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar.
Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives.
People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.
Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations.
People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario.
To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul.
The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building.
Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins.
So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.
Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades.
Powered by Feedzilla
Contact Us Today For Ad Information... Ebooks, Scripts,
Websites, and more... Today in the Business world whether online or off, it... Read More In this lesson, we will create a business card, using... Read More The opportunities to get free advertising for your product or... Read More 1. Attract prospects with your headline Use your headline as... Read More 1. Give your customers a discount when they spend over... Read More People say it all the time: "This advertising costs too... Read More Sure, everyone needs business cards. But why not make your... Read More At some point many small business owners are left with... Read More I recently saw an ad taped to my mailbox, mind... Read More The ability to lead, persuade and influence are integral skills... Read More This information is based on the principles of Laws of... Read More You offer a reliable, quality service. You know that if... Read More This month, we wanted to share some general tips relating... Read More A few years ago, I analysed the statistics of where... Read More Touring is a bands greatest opportunity for success. But, touring... Read More Use This Quick 3-Question Evaluation Process, So You Can Be... Read More Now that you've had colorful new business cards printed, and... Read More Ezine Articles - they're everywhere!And little wonder. They're one of... Read More Moving Message Signs are a unique, attention-grabbing way to communicate... Read More Advertising online is very similar to advertising in any environment.... Read More Response rates to Yellow Page advertising are decliningThere's no getting... Read More A professional business card says more about you and your... Read More To succeed in today's crowded marketplace where most of the... Read More To many ad agencies, radio is considered advertising's ugly stepchild.... Read More There are many uses for promotional items. This means that... Read More
Cheap Domain Names
Marketing Advertising, While Advertising Your Market!
Create Your Own Business Cards, Part 1
Secrets to Get Free Advertising
Advertising Headlines and How to Write Them
Ten Ways To Sell Advertising Space Fast
How To Tell If An Advertisement Costs Too Much
4 Ways to Double the Power of Your Business Cards
10 Ways to Advertise Your Business For Free!
Creditability In Advertising
Media Savvy - Treat Them As You Would Your Best Customer
What Colors Make Your Services Most Attractive?
Advertising - Should You Be Advertising Your Services?
Top Design and Marketing Tips from a Branding Expert
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
How To Create Instantly Compelling Ads Every Time
Organizing Business Cards for Effective Contact Management
How To Make Your Resource Box Sell
Moving message Sign
The Principle Of Advertising Online
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Whats On Your Business Card?
I Dont Want to be Different
Heard A Good Radio Ad Lately? Neither Have We
Imprinted Promotional Items ? Their Many Marketing Applications
Contact Us Today For Ad Information... Choosing a Classified Website and creating your advertisements.The internet has... Read More Do you know how to design and deploy a marketing... Read More 1. Make your ad's keywords and phrases standout by enlarging... Read More The most common way to drive people to your business... Read More Any idea? It's a question that more than a few... Read More Want to create print ads that get results? Below are... Read More I recently completed a Marketing Makeover for an Ad that... Read More The content of advertising is basically the same no matter... Read More Over the 32 years I've been involved in sales, marketing... Read More Every community has 'em. Fast talkers who roll into town... Read More Without a powerful headline, your message stands little chance of... Read More Is your advertising copy getting the results you want? If... Read More Don't use vague generalities in your headlines. Be as specific... Read More Probably the most interesting thing about brochures and leaflets is... Read More A professional business card says more about you and your... Read More The Pundits say the economy is slowly, but surely, recovering.... Read More A few years ago, I analysed the statistics of where... Read More Reach and frequency are terms generally used when planning advertising... Read More Marketing is an important tool for attracting customers. It is... Read More If you're a typical small business, you've probably been approached... Read More Not everyone is aware of what are text adverts? Text... Read More As I was searching through a kitchen drawer the other... Read More Many groups like the Chamber of Commerce, ASB at the... Read More Make a list of everything you think should be included... Read More We all are looking for ways to market our businesses... Read More
Affordable and Reliable Web
Hosting Starting
Online Classifieds
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
10 Simple Techniques To Make Your Ad Get Powerful Attention
Advertise Where Its Forbidden To
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Three Keys to Crafting Successful Print Ads
Add More Pizzazz To Your Ad For More Profits
7 Tips for Better Ads
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Books, Bibles and Fast-Talkers
5 Reasons Why Headlines Are Crucial To Your Website?s Success
Avoid The Big Advertising Mistakes
Boost Headline Believability With Specifics
How To Write More Powerful Brochures, Leaflets, And Catalogues
Whats On Your Business Card?
When Times Get Tough... or When to Really Advertise
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Commercial: Consumer - Discounts - Misleading Advertising
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
What are Text Adverts?
Not Another Calendar! - Choose Advertising Specialties That Sell
Non-profit Coupon Books and Coupon Mailers for Small Businesses
What Do Your Ads Say?
8 Low Cost Ways To Advertise, Promote and Market Your Business
Advertising |